Esther Han 28 August 2018

Thousands of posters warning pregnant women about the dangers of alcohol have had to be removed from the walls of hospitals and GP clinics around the country.

Fairfax Media can reveal DrinkWise, a "safe drinking" group almost entirely funded by alcohol companies, recently withdrew 2400 pregnancy warning posters after doctors and health groups told it the message was "utterly wrong".

While the headline "It's safest not to drink while pregnant" reflected government guidelines, the text beneath, including the words "It's not known if alcohol is safe to drink when you are pregnant", was considered misleading and inaccurate.

Tony Bartone, president of the AMA, who raised concerns with DrinkWise, said the small print was "fundamentally incorrect" because the science was clear that alcohol had devastating effects on unborn babies.

"Alcohol is a teratogen, it can cause birth defects, so we couldn't understand why that messaging was there," he said.

"I told them about the misleading information and potential outcomes and they responded in a quick and timely manner."

Dr Bartone questioned how DrinkWise was able to spread "misinformation" in the first place and called for greater transparency.

"The message was utterly wrong. If it hadn’t been for our vigilance, it would have been blasted on the walls of GP surgeries," he said.

No Such thing as Wise Drinking when you’re pregnant!

Featured Website

World Federation Against Drugs

World Federation Against Drugs (W.F.A.D) Dalgarno Institute is a member of this global initiative. For evidence based data on best practice drug policy in the global context.
Featured Website
Alt Tag

Institute for Behavior and Health

The Institute for Behavior and Health, Inc. is to reduce the use of illegal drugs. We work to achieve this mission by conducting research, promoting ideas that are affordable and scalable...
Featured Website

Drug Free Australia

Drug Free Australia Website. Drug Free Australia is a peak body, representing organizations and individuals who value the health and wellbeing of our nation...
Featured Website

Drug Advisory Council of Australia (D.A.C.A)

Drug Advisory Council of Australia (D.A.C.A) Dalgarno Institute is an executive member of this peak body. For updates on current illicit drug issues.
Featured Website

International Task Force on Strategic Drug Policy

(I.T.F.S.D.P) This international peak body continues to monitor and influence illicit drug policy on the international stage. Dalgarno Institute is a member organisation.
Featured Website

Smart Approaches to Marijuana

Smart Approaches to Marijuana. SAM's leaders are among the world's most prominent voices calling for science-based marijuana education and awareness.

21 Be There

There isn’t merely data sharing - it isn't about promoting a 'one dimensional' legislative solution to a complex problem
Featured Website

Drug Free Futures

Drug Policy Futures believes in engaging in an open dialogue about the strengths and weaknesses of global drug policies...
Featured Website

Action Alcohol

The National Alliance for Action on Alcohol is a national coalition of health and community organisations from across Australia that has been formed with the goal of reducing alcohol-related harm.
Featured Website

Greater Risk

Greater Risk Website - The younger they start the greater the risk...
Featured Website

Rivermend Health

RiverMend Health is a premier provider of scientifically driven, specialty behavioral health services to those suffering from alcohol and drug dependency, dual disorders, eating disorders, obesity and chronic pain.
Featured Website

Evidence-Based Practices Resource Center

SAMHSA is committed to improving prevention, treatment, and recovery support services for mental and substance use disorders.
Featured Website

SAMHSA

SAMHSA is committed to improving prevention, treatment, and recovery support services for mental and substance use disorders.